A year in the life of a member
First impressions really do count. For new members, year 1 will play a crucial role in their decision of whether they value and want to renew their membership. So it really is important to get things right from the start.
First, get your priorities in order. You should know what you're trying to achieve. Consider uber aims like the growth of your membership base, member satisfaction, and of course: payback on the cost of acquisition.
Prove the value of membership by taking steps to understand your members. Then, use this information wisely to deliver what your members want for their first year and beyond.
Best practice includes:
- A warm welcome
- Regular tailored communications
- Essential resources, events, and learning opportunities
- Making it personal
Head of Consultancy Neil Rosewarn and Senior Marketing Strategist Lucy Conlan delivered a talk, in partnership with Memcom UK, on "a year in the life of a member". They gave guidance on how to optimise the year one membership experience and explored the ways Preside can help you achieve your goals.
"A year in the life of a member"
Neil Rosewarn, Head of Consultancy & Lucy Conlan, Senior Marketing Strategist
This session took place in partnership with Memcom UK
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