What is 2021 going to look like?

2020 has been a really mixed bag. Some organisations have seen increased traction with people using digital more frequently and others had to innovate on limited resources to reach their members. 

With everything that happened, we believe that 2021 will offer one thing for sure: change. Now that 2021 has started, we’re also curious to hear what you’re expecting next in your membership journey.

With your help, we will set a benchmark for 2021. This will allow you and your peers to gain insights into what the sector is aspiring to achieve this year.