Just launched: Brand new website for FSB (Federation of Small Businesses)
FSB is a truly influential membership body providing advice, financial expertise, support and a powerful voice heard in government to small businesses across the UK.
We took on this project with a vision to deliver a high-spec digital solution, with a commitment to always go the extra mile. Working closely with FSB, we redesigned their website and provided consultation on content strategy in order to shape clearer and more compelling messaging.
The FSB site is campaign-driven, providing regionally-relevant content tailored to where users are based. The website also uses eventfolio EMS; Pixl8’s proven event management solution; enabling FSB to better engage with their diverse membership base.
Pixl8 ran a series of workshops as part of the discovery process in order to better understand FSB’s vision, purpose and audience needs. In doing so, we were able to develop flexible digital solutions, for instance using our content library and rules engine to serve personalised content for different audiences.
"We are hugely proud of our new website and the benefits it offers to our members and the wider small business community. Pixl8 understood our objectives and we were delighted with their designs which brought them to life. Throughout the delivery we worked together across the two organisations to ensure it ran smoothly, and we look forward to working with Pixl8 on the ongoing development of the FSB site."
Caroline Lavelle, FSB Chief Commercial Officer
We are delighted with the success of this project, not least because its completion marks the beginning of a long-term partnership with FSB. Pixl8 will continue to work closely with FSB to develop their digital roadmap, which we are very excited about.
From digital engagement to real-life events, micro-conversions to macro-conversions, we discussed it all at our latest breakfast briefing with Memcom UK.
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See how we created a bespoke website for BSB, comprising a custom handbook, reporting form, Barrister Register, and disciplinary findings search function.