- Determining goals
- The benefits and pitfalls of different approaches
- Conversion tactics for Membership vs Charity sectors
- Reporting on success
As well as how to better optimise conversion through UX, A/B, and Multivariate testing.
Lucy is Pixl8's Marketing Strategist extraordinaire. She has a wealth of experience as an in-house marketer having been responsible for delivering both change, engagement and income for organisations such as Southbank Centre, British Red Cross and Natural History Museum. For the last 12 years she has applied her skills to provide a range of consultancy services to a wide range of charity, membership, cultural and commercial organisations.
Jonathan is a Digital Consultant at Pixl8 Group. He’s responsible for managing website projects from concept gathering to go-live. This is Jonny’s second stint at Pixl8, having spent 5 years with us previously as our Account and Marketing Manager. During his ‘sabbatical’ he managed the digital marketing at the Advertising Standards Authority, and worked at various large digital agencies in Australia.