Delivering a self-service experience
Using a blend of custom website functionality and deep software integration to deliver a personalised membership benefits.
We’re proud to announce that we’ve been shortlisted for Memcom Excellence Awards for our work with Historic Houses and The Association of Independent Professionals and the Self-Employed (IPSE).
Since IPSE commissioned Pixl8 to build their new website in 2017, we’ve been their ‘go-to’ agency for a range of strategic and opportunistic projects.
With around 75,000 members, IPSE is the voice of self-employed workers in the UK. In a fast-paced economic, political and technological environment, meeting let alone exceeding member expectations can be a challenge. IPSE wanted to offer a comprehensive self-service membership experience that satisfied at an individual as well as sector level.
Over the last two years, we’ve worked closely together to offer a trusted advice and consultancy. Together we’ve developed digital solutions that deliver their ambitious membership goals; increase the uptake of key membership services and tailor web content and user journeys.
“We wanted a partner not a service. Pixl8 are genuinely interested in us and understand us.”
Robbie Fulton, Head of Operations, IPSE
Read more about how building a new core website with deep software integration and a series of microsites helped IPSE achieve these goals.
In 2017, we partnered with Historic Houses to design a website that put visual storytelling at its heart.
Historic Houses represents over 1,640 independently owned historic houses, castles and gardens across the UK. With an unusual and inspiring membership model, Historic Houses seek to serve both the general public plus the owners of the historic properties they promote across the UK.
Our brief was to bring the Historic Houses brand to life, providing members with an exceptional digital experience and achieving targets for membership growth.
“After less than a year, our bounce rate has improved by 16% on the previous period, while users are spending over 20% more time on the website.”
Dominic Head, Digital & Marketing Officer, Historic Houses