From the sessions
War Child UK observed that the fastest growing gamer demographic is women aged 50-60 years old. They have used this knowledge to successfully run a gaming-focused fundraising campaign; which proved immensely valuable, generating a healthy net income for the charity in 2019.
This is only one example of the many standout moments that the speakers at Fundraising Live evoked. Understanding donors and supporters' minds can at times be challenging and even surprising, but you shouldn’t underestimate the worth it can have.
Another story that really struck us, was the impact of adding a simple QR code to Save the Children’s well-known Christmas Jumper Day. In the year this was implemented, they made 5 times more online donations than the year before. An impressive success, showcasing the impact of digital.