Charity innovation
Pixl8 at Fundraising Live 2020
Last week we spent a day at Fundraising Live; the annual conference for fundraisers, charity digital suppliers, and third sector thought leaders. This day gave us even more reason to be inspired by the sector.
A supportive community
Fundraising Live really stands testament to the dynamic community of the charity sector.
The speakers were drawn from a wide range of charities and gave valuable insights to inspire as well as provide practical guidance. It was a great opportunity to celebrate the values that define this vibrant sector.
Expertise and innovation abounds
The charity sector in the UK has a very wide remit supporting causes such as animal welfare, environmental campaigning, childrens services and cultural programmes. We found that despite the seemingly different topics and challenges, there was a great potential for cross-sector learning between agencies, charities, and partners.
From the sessions
War Child UK observed that the fastest growing gamer demographic is women aged 50-60 years old. They have used this knowledge to successfully run a gaming-focused fundraising campaign; which proved immensely valuable, generating a healthy net income for the charity in 2019.
This is only one example of the many standout moments that the speakers at Fundraising Live evoked. Understanding donors and supporters' minds can at times be challenging and even surprising, but you shouldn’t underestimate the worth it can have.
Another story that really struck us, was the impact of adding a simple QR code to Save the Children’s well-known Christmas Jumper Day. In the year this was implemented, they made 5 times more online donations than the year before. An impressive success, showcasing the impact of digital.
Innovative tips for fundraising
1. Know and grow your model.
Know and grow your model. Analyse what you’re doing, and then do it even better. Is it event fundraising that engages your supporters? Are you better off talking to them via email? If you’re unsure, we recommend defining and testing different approaches.
2. Tune-in on social media giving.
Used right, it can be a great way to generate awareness, and sometimes donations. Particularly small charities have much to gain from a cost-effective, increased reach.
3. Make sure fundraising is ethical and eco-friendly.
We know retail fundraising is important for many charities. However, in a time of increased ethical and sustainable awareness, you could make or break a supporter by neglecting your environmental impact.
Takeaways
It was great to be part of such a dynamic event, and to share our thoughts on digital innovation with the sector.
The event successfully showcased the importance of listening to each other in order to gain insights, even if it doesn’t seem relevant at first.
We are motivated by the charity sector’s passionate sense of purpose, as it is very much aligned with the way we go about our work at Pixl8. By understanding and stretching the potential of digital, we are working with our charity clients to deliver sustainable and impactful results.
Roll on Fundraising Live 2021!
Missed us at Fundraising Live?
We’d love to chat at #BeMoreDigital on March 5th. Meet us at the Olympia Conference Centre for a day jam-packed with learning and insights.
