Making websites and mobile apps accessible means making sure they can be used by as many people as possible. This includes those with impaired vision, motor difficulties, cognitive impairment, deafness or impaired hearing.
In the UK, at least 1 in 5 people have a long term illness, impairment or disability. Many more have a temporary disability.
UK public sector bodies including some charities, have legal obligations to make their websites accessible under 2018 regulations. All companies need to comply with the Equality Act 2010 to consider ‘reasonable adjustments’ for disabled people. Across Europe regulation has increased and globally, governments have brought in more legislation on accessibility.
Underpinning these regulations are the Web Content Accessibility Guidelines (WCAG). They are a great asset when it comes to testing your website’s accessibility, but can be daunting to look at and hard to know where to begin. If you want to gain an understanding of the basics why not check out our blog post on Website accessibility simplified.
Accessibility supports growth
Applying accessibility design rules to your website is not only the right thing to do, it helps you to reach more potential members. Disabled people are valued customers and everyone benefits from websites that are easier to access and navigate.
The Web Accessibility Initiative says that;
“Businesses that integrate accessibility are more likely to be innovative, inclusive enterprises that reach more people with positive brand messaging that meets emerging global legal requirements.”
They also highlight brands that build accessibility into their business model:
Organisations that build accessibility into their ways of working not only deliver great digital services but lay foundations for future growth.