Pixl8’s top 10 tips for 2021
At Pixl8, our eclectic team covers a wide range of specialisms. Drawing from this pool of expertise, we have put our heads together to come up with our top 10 things to consider in 2021.
Feeding into our top 10 were 5 different departments at Pixl8:
- Marketing: Lucy Conlan, Senior Marketing Strategist
- Technical services: Niall O’Doherty, Technical Services Director
- Business development: Scott Cole, Head of Commercial
- Design: Luke Holderness, Creative Director
- Projects: Andy Lee, Head of Projects
Reassurance and hope
As we are navigating through extraordinary times, it is more important than ever to connect with your members. Continuing to deliver great experiences and serving as a place that people can turn to will be instrumental to strengthen members’ loyalty.
Quick wins
Rapid change often requires organisations to be pragmatic. When people turn to you, they will expect something new, an instant hit. Consider what you can give them and remember that you can be both swift and strategic - quick wins do not need to be short term gains.
Goals for your website
Think about what you’re trying to achieve with your digital platforms. Our top tip here: consider benefits not features. Google Analytics can help to translate your ambitions into a conversion funnel but as a start; keep it simple.
Know your audience
How does your website work for your visitors and members? To truly answer this question, you need to get to know your audience inside out. Based on surveys, polls, web analytics and user testing you can structure your site to accommodate key interests and needs.
Even better digital events
Before committing to an expensive third party system for your online events, we recommend to thoroughly consider the pros and cons that come with it. In some cases it may be the right decision but after seeing lots of complications over the last months our tip is, once again: keep it simple.
Extend the experience
Integrated systems, particularly regarding events, can save time and money for membership organisations. Pixl8 have developed our Zoom for eventfolio extension to allow our clients to make the most of Preside whilst swiftly rolling out online events and conferences.
Create impactful change
Optimisation is often about problem solving. But how do you know if you are solving the right problems? To minimise actions based on assumptions, it’s helpful to build a base of evidence over time. Observe and learn to be confident in your decision making.
Prioritisation and action
We work with our clients to develop solutions that make the most from their budgets. Sharing long term roadmaps with your teams and technology partners helps to make future proof recommendations that go in line with your organisational goals.
Talk to us
How we communicate together is key to driving successful partnerships and digital strategies. Listening, sharing and understanding are vital parts of any project for us and it's is why we are working to extend our client services and to enhance product documentation.
Dive into the training and resources
Training staff up and building your confidence in digital is a key component to navigating a time of accelerated digital change. With an increased desire to embed digital across organisations, we can’t emphasise it enough to invest the time and resources needed to build up digital skills.
