Reassurance and hope
As we are navigating through extraordinary times, it is more important than ever to connect with your members. Continuing to deliver great experiences and serving as a place that people can turn to will be instrumental to strengthen members’ loyalty.
Quick wins
Rapid change often requires organisations to be pragmatic. When people turn to you, they will expect something new, an instant hit. Consider what you can give them and remember that you can be both swift and strategic - quick wins do not need to be short term gains.
Goals for your website
Think about what you’re trying to achieve with your digital platforms. Our top tip here: consider benefits not features. Google Analytics can help to translate your ambitions into a conversion funnel but as a start; keep it simple.
Know your audience
How does your website work for your visitors and members? To truly answer this question, you need to get to know your audience inside out. Based on surveys, polls, web analytics and user testing you can structure your site to accommodate key interests and needs.
Even better digital events
Before committing to an expensive third party system for your online events, we recommend to thoroughly consider the pros and cons that come with it. In some cases it may be the right decision but after seeing lots of complications over the last months our tip is, once again: keep it simple.
Extend the experience
Integrated systems, particularly regarding events, can save time and money for membership organisations. Pixl8 have developed our Zoom for eventfolio extension to allow our clients to make the most of Preside whilst swiftly rolling out online events and conferences.
Create impactful change
Optimisation is often about problem solving. But how do you know if you are solving the right problems? To minimise actions based on assumptions, it’s helpful to build a base of evidence over time. Observe and learn to be confident in your decision making.
Prioritisation and action
We work with our clients to develop solutions that make the most from their budgets. Sharing long term roadmaps with your teams and technology partners helps to make future proof recommendations that go in line with your organisational goals.
Talk to us
How we communicate together is key to driving successful partnerships and digital strategies. Listening, sharing and understanding are vital parts of any project for us and it's is why we are working to extend our client services and to enhance product documentation.
Dive into the training and resources
Training staff up and building your confidence in digital is a key component to navigating a time of accelerated digital change. With an increased desire to embed digital across organisations, we can’t emphasise it enough to invest the time and resources needed to build up digital skills.
Find out more
Strategic advice on digital projects
We can work with you to achieve your goals by providing guidance on your digital strategy, UX, conversion, marketing channels and creative approach. This gives your team everything they need to make informed decisions to optimise your digital channels.
Eventfolio extras
Explore the enhancements that we’ve made to features in our events management platform.
UX research and design
We can offer you qualitative and quantitative insights including analytics, customer surveys and persona development. Our UX and design team translate research insights into simple, logical user journeys.
Related resources
COVID-19: Our response
Pixl8 has introduced COVID-19 contingency plans; including remote working policies, virtual meetings and workshops, and urgent support via our usual desk numbers.
How to deliver super services with smart systems
Intelligent use of a smart integrated digital platform can deliver positive outcomes. Read about how one member organisation has seen recent success using Pixl8’s Preside platform.
Digital mediocrity will not do!
The Pixl8 team seconded the motion to drive Digital Excellence at Memberwise’s conference on 31 October.
Pixl8’s memcom interactive insights
In times of flux, it’s helpful to hear how industry peers are managing change. With this report, we have summarised the results of our daily memcom interactive polls and we'd love to share them with you.
2021 Membership Forecast launch
See what to expect from our new report on digital trends in the membership sector. Find out how you can join the launch and be the first to see the findings.
Membership Forecast 2021
The Pixl8 Membership Forecast draws on insights and feedback from a wide range of organisations from across the membership sector.
The January moment: New year, new members
The beginning of the year can see a natural uplift in membership numbers. As the new year draws closer, we share our tips on creating a successful January campaign and how to capitalise on opportunities.
Seven tips for planning a custom intranet that delivers
Here's what to remember when planning a custom intranet build for your organisation.
How can college websites differentiate themselves?
Discover why brand and digital holds the key to making your institution stand out from the crowd.
A COVID-19 security update
Here’s how we’re being proactive to ensure sites are up to date, and as secure as possible in these rapidly changing times.
Creative briefing at the Shard
Creating a member-centred digital experience is possible. User research, persuasive copy, and emotive marketing are all ways to ensure you resonate with your members.
Digital trends: what does it all mean?
Join us to shake out the hype from reality. The Pixl8 and MemberWise teams are joining forces in what promises to be a vibrant interactive session.
Membership Forecast 2020
Thanks to all the wonderful contributions from across the membership sector we have been able to pull together our Membership Forecast 2020. If you were able to take part; we appreciate your contribution. If not, there will be more opportunities in the coming months.
Pixl8 @ Be More Digital
This vibrant charity-sector event doesn’t disappoint: catch up with thought-provoking content, words of wisdom, and our thoughts from the day.
Get set for the summer
We like to look at things from the point of the individual and we would recommend a change in approach over these summer months to show empathy and demonstrate your helpfulness to your audiences.
Year-end membership wins
After months of seismic change to our personal and working lives we are approaching the year end - and with it, targets. Discover our tips and quick wins to give those metrics a final push ahead of your deadlines.
A new approach to member engagement
Get to grips with the membership engagement mix, with a focus on mobile apps and data usage best practice.
Digital journeys that deliver
Discover all the insights from our latest webinar on "Digital journeys that deliver", organised in partnership with MemberWise.
Top 10 reasons to choose Pixl8
As a team, we love supporting our clients on a diverse range of projects. With a shared vision and purpose, we deliver digital solutions that meet member needs as well as business objectives.
What is key about KPIs?
KPIs can be a reason to celebrate and may raise key issues that need addressing. In this blog, we share a few things to consider when setting up your KPIs, and how they can be beneficial for your organisation.
Spotlight: How did ISOUG increase engagement with their members?
Get the inside scoop on the marketing and digital practices ISUOG used to boost membership engagement.
Rapid renewals
Capturing and reporting on financial transactions can be a time-consuming process for organisations. See how our CRM integration eliminates manual errors and reduces stress at a very busy time.
Digital trends: facing our digital future together
Senior Marketing Strategist Lucy on our joint session about digital trends and how to capitalise on them. Plus, watch again on-demand.
5 top tips to transform digitally
For a digital solution to be transformative it needs to demonstrably make a difference.
Where to go from go-live
Once launched, websites need to be nurtured to keep the momentum going, but how can a website continue to showcase digital excellence? Read how you can take your platform further and truly capitalise on its capabilities.
CDP – why it’s a game-changer for marketers
When clients use a Customer Data Platform, there is the potential to realise several benefits. Here’s a few of the most impactful:
How to Approach Web Partner Selection
When it comes to creating websites and Intranets, here's how to choose the right agency.
What do your members really want?
Investing in research at the outset of the project is key to deliver the digital experience your audience expects.
Celebrating Associations
We celebrate associations with a look at some of our recent projects and share our thoughts on what they mean to us.
Member Engagement briefing at the Shard
With a quickfire Q&A format, we delved into the hot topic "engagement" - what does it mean, why is it important, and how can you generate it across devices?
Past Webinar - Boosting member retention from the start
Discover the dos and don’ts of a great welcome programme and how to make sure your members stay with you.
Cybersecurity best practice for organisations
Cybersecurity is business-critical. Looking to achieve cybersecurity best practice? Discover these 5 top tips from established expert Paul Overton.
2021 Guide to Digital Transformation
In this guide we explore what digital transformation is and how to implement it effectively.
Team Top Tips: Working from home
From setting up a workstation at home, to engaging with your colleagues via a screen and even homeschooling your kids; read on for our team’s top tips for working from home.
Demonstrating member value
Understanding member value is one thing. Effectively communicating it is an entirely different one. Done right, reporting on member value can spark action, innovation and a change in thinking.
MEMX 2021 round-up
Pixl8 attended the biggest in-person membership event in two years.
How to create a great first-year experience online
As part of MemberWise’s Membership OnTrack programme, Pixl8 consultants Lucy Conlan and Neil Rosewarn shared examples of how to deliver a great online onboarding programme.
Pixl8 at the Associations UK Congress and Expo 2019
As a strategic partner of the Association of Association Executives (AAE) in all things digital, we have been supporting their annual UK Conference in Birmingham and their Association Executive Awards 2019.
Charity innovation
Last week we spent a day at Fundraising Live; the annual conference for fundraisers, charity digital suppliers, and third sector thought leaders. This day gave us even more reason to be inspired by the sector.
Your guide to closing the data divide
In this free guide, we explore the key elements of a comprehensive but flexible digital infrastructure.
Use insights to deliver change
Data is powerful and can provide you with confidence for your business decisions. To make sure your insights are sound, it’s vital to know what your metrics mean and how to interpret them in your organisation’s context. Read on for our top tips to capitalise on Google Analytics data.
Give your organisation a bright digital future
The end of the calendar and financial years is the time when membership organisations assess their finances and set fresh targets for the year ahead.
Top tips: Smooth digital projects - Part 2
Our Senior Project Manager Jess is back with more tips on how to approach a digital project.
Top tips: Smooth digital projects - Part 1
Our Senior Project Manager Jess has some useful tips to help your team prepare for a smooth-running project.
Understanding the “new normal” of your members
Your members’ experience is informed and enhanced by the data you hold. In this changed way of working as well as living, there is an opportunity to find out more about your members.
Winning with ReadyMembership
Over the last year many organisations have been seeing the benefits of ReadyMembership. See how our all-in-one digital platform has helped them, and what it could mean for your organisation.
FSB - a digital transformation journey
At Pixl8 we take pride in building partnerships with clients over the long-term to deliver their goals. The Federation of Small Businesses (FSB) is one such organisation. See the round-up of transformative work we have delivered for the FSB.
Much more than a website
Websites are key to delivering a great membership experience. For many, it will be their first point at which they might consider whether to join you or not. Here are 5 pointers to deliver what members really want on your website.
A year in the life of a member
First impressions really do count, so it's important to get things right from the start. Discover the secrets behind boosting Year-1 renewal rates.
Memcom 2021 round-up
This year’s Memcom conference, delivered online over 3 days, gave membership organisations the opportunity to explore key and pressing themes around the purpose and potential of membership organisations, strategy and sustainability.
Digital Discovery Day
To make the Pixl8 vision more tangible, we welcomed our clients for "Digital Discovery Day" at our Clapham offices.
What is 2021 going to look like?
Set a benchmark for 2021. Join our new year’s poll to share your expectations and aspirations. Together, we’ll gauge what the coming months might look like for membership organisations.
How to make your cause shine online
For charities in 2020, the majority of interactions will be through digital channels. It's now more important than ever to ask; how can you make your cause shine online?
Pixl8 Guide to Digital Transformation
You can now download your copy of the Pixl8 Guide to Digital Transformation. In it, we share our expertise and discuss what digital transformation could mean for you and your team.
Watch: Digital Transformation, beyond technology
In a world in which digital technology is changing at a rapid rate how can you ensure that it delivers true transformation - for you and your members?
Be fleet of foot and strategic: How digital can drive sustainable growth
Pixl8 Consultants Luke Holderness and Neil Rosewarn held a session on driving sustainable growth at this year's memcom interactive.
Designing online services that wow members
Great online services can boost your member value proposition. In this blog, we explain how to use design to elevate how your members experience services.
Pixl8 Litmus: Membership Awards
We like to garner opinions and thoughts across a range of membership topics and this talk around the subject of Awards delivered some really insightful conclusions as well as confirm what we’re seeing with our clients right now.
Raising your game: How to align culture with digital
Join Alex Skinner, CEO and Co-Founder of Pixl8, at this keynote to understand how you can make profound and lasting changes at this years #memcom20.
Cookies made easy
Cookies are an important way to interpret web visitor behaviour over time so that organisations understand and also predict future needs.
What can SAAS companies learn from membership organisations?
When it comes to customer retention, SAAS companies can learn a lot from organisations in the membership sector.