Pixl8 @ Be More Digital
This March, we spent the day at the #BeMoreDigital conference in Olympia. This is Charity Digital's annual event for charities at all stages of digital maturity.
We were delighted to contribute to the debates, listen to diverse views and discuss the role, impact and potential of digital in a real-world context.
What went on at the Pixl8 stand
Our aim was to showcase Pixl8’s thoughtful approach to all things digital. We spent the day providing talks in an informal setting to complement the core programme.
Pixl8 also gave stand visitors the opportunity to take home seeds and sign up to the Prize Draw to win a Kew Membership.
Turn visitors to donors, volunteers and advocates
Our laser focus on the hot topic “always-on conversion” proved to be super-popular at the tea break.
With Senior Marketing Strategist Lucy Conlan at the helm, this quickfire strategy session touched on everything from the "Know, Feel, Do" model for persuasive communication, to how a ladder of loyalty can offer much-needed context to your supporter journey development.
In the charity sector, digital can be a powerful tool for improving conversions, and offer multi-functional tools for measuring impact.
Engaged Audience - Be more digital
Engaged Audience - with Lucy
Engaged Audience - Pixl8 stand
How to make your cause shine online
The charity sector is vibrant and diverse, showcasing incredible innovation and chasing new heights of inclusivity. Digital, then, seems like a perfect partner. With a great audience at our stand, we launched into our first demo of the day: "How to make your cause shine online".
During the talk, Lucy Conlan stressed the importance of getting the digital balance right, in order to enhance your organisation's physical presence.
Digital should be a "seamless extension" of the offline world if you are to successfully bring in (and retain) new supporters, or convince those still pondering taking the leap of faith!
Victoria Hornby, CEO at Shout, echoed this sentiment during the closing panel discussion.
"Digital is a way of reaching people but must compliment your core business. Mental health clinical teams work from home and digital can be isolating. We need to find ways to mediate this."
Victoria Hornby, CEO at Shout
eventfolio: all your event needs, covered
We used our final slot of the day to talk to clients in the final tea break about eventfolio. This is our all-in-one events management solution designed to give you everything you need to run a portfolio of events.
eventfolio's stand-out feature - which caught the attention of delegates - is its capacity for integration with existing systems. This enables the swift delivery of intelligent personalisation and exceptional customer service.
Digital transformation for the sake of it has no place in the charity sector. Here, efforts to #BeMoreDigital are aligned with achieving laser-focused aims.
As Karen McLean, Director at Homestart, puts it; "doing more in a challenging funding environment" is a key motivator for becoming more digital, and particularly embracing new or updated systems with greater capacity.
Finding common ground
Digital is a method, not a project. Kirsten Naudé at The Children’s Society expands on an ongoing success, explaining that they are disrupting exploitation by sharing cross-regional knowledge using Microsoft's enterprise social network, Yammer.
The commonalities within the charity sector are celebrated, not shrouded in sales-speak. Organisations understand they are on the same page, and seek to define their cause.
Kirsten Naudé believes that digital is “simply a method of achieving this goal”.
And our Senior Marketing Strategist, Lucy Conlan, agrees.
"Demystify, evolve and also bring quick wins: we are so on the same page!"
Lucy Conlan, Senior Marketing Strategist at Pixl8
Takeaways
As always, we get inspired back by the ever-present passion of the charity sector, and motivated by its ambition to innovate and challenge perspectives.
For charities, digital is not an abstract; it is a tangible way to deliver the charity mission.
We, as digital suppliers, know that our services form a small part of a much bigger mission.
By understanding the potential digital offers for charity-sector organisations, we can work with our charity clients to deliver sustainable and impactful results.
Be more digital - Lisa Chomette
Be more digital - Russ Magnuson
Charity Digital’s Lisa Chomette joins Results Direct tree-hugger Russ Magnuson
