Membership forecast: consider what’s transient and what’s sticking
In partnership with memcom interactive
Pixl8 Consultans Lucy Conlan and Laura Scherf held a session on what's transient and what's sticking at this years memcom interactive.
Where is the membership sector now and what digital opportunities are there this year and beyond?
We’ve all been faced with a lot of turbulence in recent months. In this session, we looked at what seems transient and what’s likely to stick.
This membership forecast draws on the insights we gained from our surveys and client input. We spiced it up with our team’s in-depth experience of working with the membership sector.
We explored trends that are currently shaping the membership experience and what it could mean for your organisation.
Some of the topics we covered include:
- Digital benchmarking
- The power of personalisation
- The state of conversion
- The impact of Covid-19