"What do your members want to get out of their membership?"
This and more was discussed during the 1.5 hour session, presented by Pixl8’s CEO Alex Skinner, Marketing Strategist Lucy Conlan, and CEO of Results Direct; Russ Magnuson. We explored what member engagement really means in the context of changing expectations towards digital and current trends like personalisation.
From the floor
It’s all about sharing. Something that we particularly love about these sort of events is that they provide a platform for collaborative learning. We had great contributions from our audience; sharing their experiences with one another and pointing out individual challenges.
During the Q&A, we looked at:
- Ways to start a membership scheme
- Justifying digital membership programmes for an audience that’s primarily offline
- The difference in device usage throughout the day, for different demographics
Wish you were there?
Us too. Take a look at our slides to get a flavour of this session’s content - and an idea of what to expect from the next one.
We’ll be back in January with another breakfast briefing on ‘Always-on Conversion’, so keep an eye out for updates.
Pixl8 is the Headline Sponsor to Memcom.