What they wanted
Providing a vibrant digital experience for members and the wider community is very important to delivering organisational objectives for IOM3. They commissioned Pixl8 to deliver both a website and member portal.
The primary focus was to deliver a seamless user experience, make it easy to join online and create a unified data view.
Improving navigation and user journeys, boosting membership numbers and saving staff time were all important. It was also really important to improve system integration so their new Microsoft Dynamics CRM linked to and informed the website.
What we delivered
With deep CRM integration, a comprehensive rebranding exercise and an effective Information Architecture, IOM3 now has a powerful platform that future proofs its digital ambitions.
The new IOM3 member portal was developed using Pixl8’s Preside platform.
Following the successful implementation of the member portal, development of the new IOM3 website is underway including:
- Event management
- Awards management
- Grants management
- Community groups
- Job listings
- Live chat
- Advertising features
And then some
The digital experience platform has delivered great results right from the start; members were impressed with the website overall and commented specifically on the design, navigation and ability to easily find useful information.
Project highlights:
- Dynamic community groups - Pixl8 provided a solution that would enable groups to engage and moderate discussions in a forum-style environment. They also had an opportunity to create landing pages that would host their content and events.
- Accessible and flexible branding -To make sure accessibility standards were met, the team decided to settle on a smaller range of contrasting colours whilst using secondary colours within dedicated widgets. These widgets were running on rules to always make sure that font colours and background colours aligned with each other.
- Membership grade finder - To ease the application process, the new website hosts a “membership grade finder”. Through a customisable series of questions, prospective members are guided as to which membership type to apply for, reducing the number of “wrong” applications.
- Awards made easy - Every year, IOM3 is running 81 awards which meant that the awards system had to be closely tied to its new CRM. This not only enabled real-time data synchronisation, it also meant that IOM3 could run targeted and automated email campaigns tailored to a user's engagement with the awards.
Rewarding results
Within the first few months, the new website achieved impressive results:
- User numbers on the IOM3 website increased by 73.3% compared to the same period of the previous year
- Page views on the business critical membership landing page have increased by 57.6%
- IOM3 has seen 27,700 successful member logins since launch, up 37% from the previous year
- IOM3 prompted its members to provide feedback on their new website; 76.7% of respondents found it easy to find information on the new website
What IOM3 members said about our work..
“I think the webpage is much improved and I really like the design overall. It is very easy to find info now. I really like everything that has been done.”
“I love its simplicity, useful and detailed information.”
“I like the clear layout of the website. The graphics and pictures used are also nice which makes visiting the website a pleasant experience.”
Explore our services

Systems integration
Interpreting and unlocking the potential of data is at the heart of our high-impact approach. We make it easy for our clients to manage customer data effectively in real-time, so they can deliver a highly personalised audience experience.

Bespoke software
Our powerful development platform, Preside, is able to support rapid, agile and iterative software development. This is combined with rigorous testing to deliver robust, tailored software solutions that are always on-budget and on time.
Related resources

COVID-19: Our response
Pixl8 has introduced COVID-19 contingency plans; including remote working policies, virtual meetings and workshops, and urgent support via our usual desk numbers.

Just launched: A new website for AGBIS
We recently worked with AGBIS to create a dynamic new website that enables them to better serve school governing bodies in the independent sector.

Spotlight: Chartered Banker Institute
At Pixl8, we find that the best results are gained from ongoing optimisation. An example of this evolutionary approach is the Chartered Banker Institute (CBI) Enterprise Membership Scheme. See the recent project we delivered for the CBI.

Just launched: A new website for memcom
The Pixl8 team is really proud to announce the launch of a new website and digital platform for memcom.

Global AAE winner IOM3
We’re delighted to have won the AAE European and International award for digital transformation for client The Institute of Materials, Minerals and Mining - IOM3.

Welcome to our new online shop
Read all about our new online shop functionality, now available on ReadyMembership.

2021 Membership Forecast launch
See what to expect from our new report on digital trends in the membership sector. Find out how you can join the launch and be the first to see the findings.

Your spare device can bridge the digital divide
With an estimated 17% of schoolchildren not having access to a digital device, Pixl8's CEO Alex Skinner shares some tips on how your old laptop can make all the difference.

Membership Forecast 2021
The Pixl8 Membership Forecast draws on insights and feedback from a wide range of organisations from across the membership sector.

2022 customer success plans
New customer success managers will support clients throughout a project and beyond.

Just Launched: New website for Twins Trust
We recently launched a brand new website for Twins Trust where we worked with them to get the balance just right between membership and fundraising.

A COVID-19 security update
Here’s how we’re being proactive to ensure sites are up to date, and as secure as possible in these rapidly changing times.

A digital solution for seamless membership management
We built an intuitive website which put Storage Networking Industry Association in control of resource sharing and management.

Award-winning membership portal for The Bar Council
We at Pixl8 are pleased that the delivery of our MyBar membership portal has earnt our client a prestigious AAE award.

What's next at memcom
Pixl8 are delighted to be sponsors of the 2021 memcom conference event, taking place on 8th-10th June. Sign up for the conference, and gain valuable insight from industry experts.

Just Launched: New website for Bar Standards Board (BSB)
See how we created a bespoke website for BSB, comprising a custom handbook, reporting form, Barrister Register, and disciplinary findings search function.

New client: Institute of Biomedical Science (IBMS)
We are delighted to announce that the Institute of Biomedical Science (IBMS) has selected Pixl8's Preside platform to drive forward their digital transformation. Read about the progress of the site’s development.

Integrations and renewals round-up
Moving subscription renewals to direct debit, new accounting and Microsoft Dynamics integrations. See how organisations have been upgrading ahead of the New Year.

Spotlight: revenue Increases at the Fire Industry Association
The new Fire Industry Association (FIA) website, built by Pixl8, has supported a significant revenue increase across their training and events programmes.

Spotlight: How did ISOUG increase engagement with their members?
Get the inside scoop on the marketing and digital practices ISUOG used to boost membership engagement.

New ReadyMembership client: The Institute of Conservation
We are delighted to announce that Pixl8 will be working with The Institute of Conservation to deliver a brand new ReadyMembership platform.

Shortlisted for Best Website at the Memcom Membership Excellence Awards
We’re proud to announce that our work for the Twins Trust has been shortlisted for Best Website at the Memcom Membership Excellence Awards 2020.

Pixl8 Client Day round-up
Earlier this month a host of clients joined us to find out about our latest innovations and plans for 2022.

New client: The Society for Experimental Biology (SEB)
We are delighted to announce that Pixl8 will be working with the Society of Experimental Biology (SEB), to deliver a brand new ReadyMembership platform.
Celebrating Associations
We celebrate associations with a look at some of our recent projects and share our thoughts on what they mean to us.

Just launched: New website for The Association of Real Estate Funds (AREF)
Pixl8 are delighted to announce that The Association of Real Estate Funds' website is now live.

Easier submissions management
Review, approve, publish. See our organisations are speeding up their member submissions.

Just launched: Brand new website for FSB (Federation of Small Businesses)
We're kicking off the year with a brand new website launch for the Federation of Small Businesses (FSB).

A winning awards night
Memcom Best use of Technology award won by the website we developed for our client, Federation of Master Builders.

Early wins in 2021 - see what's launched
We’re delighted to share three of our latest launches: for The Honourable Society of Lincoln’s Inn, The Bar Council and Albany Beck. Take a look at our recent work and consider how your organisation could benefit from our solutions.

Our client, BCI win memcom18 award
We were delighted to see our client, the BCI (The Business Continuity Institute) receive an award for their new and improved website.

2021 Guide to Digital Transformation
In this guide we explore what digital transformation is and how to implement it effectively.

Showcasing Digital Excellence
See what we will be doing at MemberWise's Digital Excellence 2022 conference this May.

How to deliver standout member journeys
Our clients' top priority this year is member journeys. Let us work with you to focus on your business goals with our insights.

Just launched: A new website for FMB (Federation of Master Builders)
Using our Preside platform, we built a website that helps FMB effectively represent the interests of small and medium-sized building companies.

2021 AAE Awards - nominations
We are excited to announce that four of our clients are finalists in the 2021 AAE Awards.

2019: New Faces
As we look back on 2019, we’d like to share with you the steps Pixl8 has taken in order to grow sustainably. First: new starters.

Your guide to closing the data divide
In this free guide, we explore the key elements of a comprehensive but flexible digital infrastructure.

The wait is over... Introducing ReadyMembership
The ultimate member experience platform you've been waiting for is here.

New client: Twins and Multiple Births Association (TAMBA)
We're pleased to announce we have partnered with Twins and Multiple Births Association (TAMBA) to design and build a new website with CRM integration. This will support the charity to deliver on objectives to boost awareness, income and user engagement.

Top tips: Smooth digital projects - Part 2
Our Senior Project Manager Jess is back with more tips on how to approach a digital project.

Interview: RMS virtual congress
Adam Clay, Finance Director at the Royal Microscopical Society, tells us how they have successfully managed their flagship event, online for the very first time.

Discover our 'Zoom for eventfolio' extension
Looking for a video conferencing solution? As we continuously evolve our 'Zoom for eventfolio' extension, we want to share some of its key benefits with you.

Top tips: Smooth digital projects - Part 1
Our Senior Project Manager Jess has some useful tips to help your team prepare for a smooth-running project.

FSB - a digital transformation journey
At Pixl8 we take pride in building partnerships with clients over the long-term to deliver their goals. The Federation of Small Businesses (FSB) is one such organisation. See the round-up of transformative work we have delivered for the FSB.

2021 AAE Award Winners
We’re delighted to have won awards for digital projects with three of our clients - ACB, IOM3 & RMS. Discover why they won.

New client: United Kingdom Homecare Association (UKHCA)
We are pleased to announce that the United Kingdom Homecare Association (UKHCA) have selected Pixl8’s ReadyMembership to underpin their digital transformation.

Pixl8 Guide to Digital Transformation
You can now download your copy of the Pixl8 Guide to Digital Transformation. In it, we share our expertise and discuss what digital transformation could mean for you and your team.

AAE World Congress 2021
Pixl8 are sponsoring this year's AAE World Congress, taking place on the 5th - 9th July. Book your place for insightful talks and industry relevant conferences.

Pixl8 Monthly Video Update - April 2022
Watch our latest round-up of news, platform features and websites launches.

Pixl8 Monthly Video Update - December 2021
Watch our latest round-up of news, platform features and websites launches.

Shortlisted for two Memcom Excellence Awards
We’re proud to announce that we’ve been shortlisted for Memcom Excellence Awards for our work with Historic Houses and The Association of Independent Professionals and the Self-Employed (IPSE).

The World's Biggest Coffee Morning
On Friday 27th we took part in the world’s biggest coffee morning to raise money for Macmillan Cancer Support.

Just launched: IBMS Congress site
This year we have launched a microsite for the Institute of Biomedical Science (IBMS), to support their IBMS Congress 2022 event.

Creating Convergence
The potential of interpreting your brand in a short film format with impact and imagination is often a desired outcome but can be tantalisingly hard to deliver. And yet, we delivered it. Find out how Convergence was created.