Internal site search: help people find what they're looking for

It's easy to underestimate the importance of site search on your website, but it could make all the difference when it comes to user experience. When users successfully - and easily - find what they are looking for on a website it sparks satisfaction, and acts as a first step in building a relationship with them. With growing confidence in your services, this relationship can lead to a conversion further down the line. 

We've heard it all too often from new clients; their staff has given up on their internal site search altogether, and instead use Google to find resources on their own website. Sound familiar? In fact, this was a driving factor behind the decision to commission a new website, when I was working client-side. In this blog post, I share some of my learnings and suggestions around creating great site search for your website. 

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