Internal site search: help people find what they're looking for

  • 29/04/2021
  • Insights
  • Content management

It's easy to underestimate the importance of site search on your website, but it could make all the difference when it comes to user experience. When users successfully - and easily - find what they are looking for on a website it sparks satisfaction, and acts as a first step in building a relationship with them. With growing confidence in your services, this relationship can lead to a conversion further down the line. 

We've heard it all too often from new clients; their staff has given up on their internal site search altogether, and instead use Google to find resources on their own website. Sound familiar? In fact, this was a driving factor behind the decision to commission a new website, when I was working client-side. In this blog post, I share some of my learnings and suggestions around creating great site search for your website. 

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