How we make personalisation happen

  • 04/08/2020
  • Insights

Pixl8’s Laura Scherf and Jonathan McLellan presented a feature-filled session on how to make personalisation happen. The agenda provided an eclectic mix of advice and insights, from strategy and planning frameworks to tactics on implementing quick wins.

Given the significant amount of data that the membership sector is required to capture as part of applications, they have an added advantage over others. With the steer provided by their members comes the opportunity to make use of explicit personalisation.

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