How we make personalisation happen

Pixl8’s Jonathan McLellan presents a feature-filled session on how to make personalisation happen. An eclectic mix of advice and insights, from strategy and planning frameworks to tactics on implementing quick wins.

Given the significant amount of data that the membership sector is required to capture as part of applications, they have an added advantage over others. With the steer provided by their members comes the opportunity to make use of explicit personalisation.

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