How we make conversion happen

14/09/2020
Insights

In a recent webinar with MemberWise, Pixl8’s Creative Director Luke Holderness shared best practice advice to boost your online presence. From setting out the right goals and ambitions to testing and optimising, the session covered a variety of helpful tools and strategies to help implement quick wins.

With many organisations seeing an increase in web visitors over the past months, online conversion continues to be a hot topic. If you want to turn your traffic into members, supporters and advocates, testing and optimising your web pages is vital.

How do you know you have a problem?

There are always things that can be optimised. To help you better understand your website’s performance and pinpoint specific areas for improvement, these three activities can generate valuable insights:

Monitor web analytics along key user journeys
Observe user behaviour while they are navigating your website
Listen to feedback from users and peers

Where to go from there?

There are a number of common barriers to conversion, as well as strategies to overcome them. Watch the recording of our webinar to hear more, or get in touch with if you’d like to explore your digital ambitions with us.

Watch the recording

Download the slides

Hear more

Pixl8 consultancy

We can work with you to achieve your goals by providing guidance on your digital strategy, UX, conversion, marketing channels and creative approach. This gives your team everything they need to make informed decisions to optimise your digital channels.

UX research and design

We can offer you qualitative and quantitative insights including analytics, customer surveys and persona development. Our UX and design team translate research insights into simple, logical user journeys.

Ready Membership

Are you a membership organisation looking to boost member numbers and engagement digitally? ReadyMembership is the feature-rich solution designed to enable year-round connectivity and enhanced UX.

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