How to create a great first-year experience online

As part of MemberWise’s Membership OnTrack programme, Pixl8 consultants Lucy Conlan and Neil Rosewarn shared examples of how to deliver a great online onboarding programme.

First impressions have always been important but this has never been more true than in recent months. Membership organisations need to offer potential as well as existing members guidance, support, empathy and at times hope. 

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