How to create a great first-year experience online
As part of MemberWise’s Membership OnTrack programme, Pixl8 consultants Lucy Conlan and Neil Rosewarn shared examples of how to deliver a great online onboarding programme.
First impressions have always been important but this has never been more true than in recent months. Membership organisations need to offer potential as well as existing members guidance, support, empathy and at times hope.
Joining has always been about member value and a strong proposition and since March 2020, some of the core needs around information, aspiration and inspiration are still there. What has changed is the method of delivering them.
Member needs are now more focused on digital activity and can include guidance and advice about operating during a pandemic, serving stressed working members as well as those furloughed or redundant.
Being able to empathise as well as tailor content and messaging effectively is becoming increasingly important.
We’d love to share a few pointers with you:
But what does this look like?
Some of the new ideas, shared from the Pixl8 team on how to conduct an engaging online programme include:
Download the slides
Gain all the insights and examples in this inspirational and practical talk from Lucy and Neil.
A year in the life of a member - Memberwise Nov 2020
A year in the life of a member - Memberwise Nov 2020
A year in the life of a member - Memberwise Nov 2020
A year in the life of a member - Memberwise Nov 2020
