This session will look at how we:
- Can persuade people to participate and sometimes make a transaction.
- Look at how to attract web visitors, members, donors and prospects.
- Consider how you can test, roll-out and optimise key journeys.
Importantly, we will also look at how metrics can show what a difference you’re making in the short, medium, and (in time) long-term.
Who should attend
If you are looking to convert more effectively, this session is for you.
The session will appeal to marketing, events and communication professionals working within membership organisations.
Lucy is Pixl8's Marketing Strategist extraordinaire. She has a wealth of experience as an in-house marketer having been responsible for delivering both change, engagement and income for organisations such as Southbank Centre, British Red Cross and Natural History Museum. For the last 12 years she has applied her skills to provide a range of consultancy services to a wide range of charity, membership, cultural and commercial organisations.
Jonathan is a Digital Consultant at Pixl8 Group. He’s responsible for managing website projects from concept gathering to go-live. This is Jonny’s second stint at Pixl8, having spent 5 years with us previously as our Account and Marketing Manager. During his ‘sabbatical’ he managed the digital marketing at the Advertising Standards Authority, and worked at various large digital agencies in Australia.
Lucy Conlan, Senior Marketing Strategist
Jonathan McLellan, Digital Consultant