Watch: Digital Transformation, beyond technology

How to set your business for Digital transformation

Our CEO Alex Skinner and our COO Damian Watson delivered an insightful talk about Digital Transformation at the last AAE World Congress, and how businesses can get ready to approach this journey.

In a world in which digital technology is changing at a rapid rate how can you ensure that it delivers true transformation - for you and your members? Damian and Alex summarised their experience of delivering programmes for large membership organisations and subscription focus corporates, from both agency and client-side standpoints. Topics covered included:

  • Characteristic of agile organisations

  • Getting ready for change

  • Defining key measurements

  • Gaining cross organisational buy-in

  • Achieving business readiness

  • Prioritisation and focus

If you have missed it, you can watch it here.  


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