27 Sep 2019

Creating Convergence

The potential of interpreting your brand in a short film format with impact and imagination is often a desired outcome but can be tantalisingly hard to deliver. 

When we commissioned the expert filmmaker Steve Clarke we wanted to show the range of our products, services, clients and future ambitions. We could describe ourselves verbally but powerful filmmaking strives for deeper, emotive and complex meaning visually. 

Brands such as Guinness, Hovis and John Lewis deliver more than consumer goods; they convey feelings. Steve has translated many briefs into the unexpected, with an impressive portfolio showcasing work for high-profile television networks such as BBC2.

The briefing process was stimulating and what Steve came back with required imagination and with all creative-led projects, a trust in the expert to deliver. Steve described us sourcing and creating a range of objects that had a literal or metaphorical connection with our brand. 

With these individual pieces the brand identity would be created in a dynamic way. We bought into his vision; it was compelling.

The process

Three of the Pixl8 team - Luke Holderness; Creative Director, Neil Rosewarn; Production Director and Lucy Conlan; Marketing Strategist worked with Steve over the course of a day at his studio to create his vision of the dynamic collage.

Once built, in a matter of seconds it was dramatically blown apart.

The varying film angles - wide and close up, with the interconnecting text and uptempo music choice - delivered what Steve christened “Convergence”. 

We love it and hope you do too. Every time we see it, there is something different to spot (and yes, we’ve watched it many times). 

Convergence


Steve Clarke Films

Steve is a multi-talented director and videographer we were incredibly fortunate to work with. See more of his work.

Visit Steve's Website Here

“The camera rolled and the dial for the large vibrating motor turned to max. Before our eyes the myriad of objects leapt and shifted into a beautiful chaos. All that work gone in seconds. This has been a joy to put together and the footage, mesmerising.”

Steve Clarke


“Steve is very much an applied artist; he can translate complex ideas powerfully. I could watch Convergence all day long. “

Lucy Conlan 


 

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