Creating Convergence
The potential of interpreting your brand in a short film format with impact and imagination is often a desired outcome but can be tantalisingly hard to deliver.
When we commissioned the expert filmmaker Steve Clarke we wanted to show the range of our products, services, clients and future ambitions. We could describe ourselves verbally but powerful filmmaking strives for deeper, emotive and complex meaning visually.
The process
Three of the Pixl8 team - Luke Holderness; Creative Director, Neil Rosewarn; Production Director and Lucy Conlan; Marketing Strategist worked with Steve over the course of a day at his studio to create his vision of the dynamic collage.
Once built, in a matter of seconds it was dramatically blown apart.
The varying film angles - wide and close up, with the interconnecting text and uptempo music choice - delivered what Steve christened “Convergence”.
We love it and hope you do too. Every time we see it, there is something different to spot (and yes, we’ve watched it many times).