Brands such as Guinness, Hovis and John Lewis deliver more than consumer goods; they convey feelings. Steve has translated many briefs into the unexpected, with an impressive portfolio showcasing work for high-profile television networks such as BBC2.
The briefing process was stimulating and what Steve came back with required imagination and with all creative-led projects, a trust in the expert to deliver. Steve described us sourcing and creating a range of objects that had a literal or metaphorical connection with our brand.
With these individual pieces the brand identity would be created in a dynamic way. We bought into his vision; it was compelling.
So three of the Pixl8 team - Luke Holderness; Creative Director, Neil Rosewarn; Production Director and Lucy Conlan; Marketing Strategist worked with Steve over the course of a day at his studio to create his vision of the dynamic collage.
Once built, in a matter of seconds it was dramatically blown apart.
The varying film angles - wide and close up, with the interconnecting text and uptempo music choice - delivered what Steve christened “Convergence”.
We love it and hope you do too. Every time we see it, there is something different to spot (and yes, we’ve watched it many times).