If you found this blog via our social media, or by revisiting our website - Thanks! You just improved our conversion rate.
Calculating conversion rate is simple, right? Let’s say you have a small ecommerce site receiving 100 visits a month, leading to 2 purchases, resulting in a 2% conversion rate.
However, often people take several weeks or even months to convert, and this is certainly true for member organisations, so we need to find ways to track across campaigns.
In a broader sense, conversions aren't just about money. Often, they’re directly tied to changing what people feel and know about your organisation and offering, as well as how they transact with you. However, these conversions are notoriously hard (and often expensive) to fully assess.