CDP – why it’s a game-changer for marketers

Do you lurch from exhilarated, to overwhelmed by the amount of member data stored across stand-alone systems?

You know it’s possible but understanding and reacting to the amount of data you hold about your customers and their behaviour can be overwhelming.

Recent research by the CDP Institute highlighted some of the top benefits that CDP (customer data platform) can help organisations to achieve with their data. They include: Personalisation (70%), Customer Insights (65%), and Measure Across Channels (51%).

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