Past event - "An Empathetic Digital Experience" at ACUK2019
December 16th-17th, 2019
Dec 17th, Plenary, 9.10am - 9.35am, ICC Birmingham
For associations in particular, understanding your users is a vital aspect of designing a desirable product offering. With evolving technology, there are increasing ways to use what you know about your members to create an ‘empathetic experience’.
Compassionate gestures can evidence a customer centric organisational mindset and therefore, enable you to exceed on customer experience. The aim of this keynote will be to explore how associations can not only design a beautiful digital products, but include functions that will boost their member loyalty.