Always-on conversion resources

  • 19/11/2021
  • Conversion


Can We Convert You? -  Guide to Always-On Conversion

Includes first-time insight into the terminology and theory behind conversion, as well as statistical significance for A/B testing.

From our "Steps to Success" section:

  1. Analyse & research
  2. Generate insights
  3. Develop hypotheses
  4. Experiment!
  5. Review and Application

Part 2 covers "The Evidence" and delivers valuable resources, tools, and examples to come back to time and time again. 


Other resources

Slide Deck
Slide Deck "Always-On Conversion"

Breakfast Briefing with memcom: Always-On Conversion

What does your conversion ladder look like? From digital engagement to real-life events, micro-conversions to macro-conversions, we discussed it all at our latest breakfast briefing with Memcom UK.


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Slide Deck
Slide Deck "Member Engagement: Redefined"

Breakfast Briefing - Member Engagement: Redefined

Increasing member engagement is something that most membership organisations are striving for. Yet, the way in which this is achieved can vary hugely depending on individual audience requirements.



Keynote Slides: An Empathetic Digital Experience
Keynote Slides: An Empathetic Digital Experience

Alex Skinner's Keynote from ACUK 2019: An Empathetic Digital Experience.

Pixl8 CEO Alex Skinner opened day 2 of ACUK2019 with a keynote on ‘Empathetic Digital Experiences’ - a great way to share thoughts on the importance of understanding your data. 


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Slide Deck:
Slide Deck: "Data is more precious than oil"

Digital Excellence 2019

The Pixl8 team seconded the motion to drive Digital Excellence at Memberwise’s conference on 31 October. Pixl8 CEO Alex Skinner and Senior Marketing Strategist Lucy Conlan talked about how data is at the core of unlocking system potential. 


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