Pixl8 at the Associations UK Congress and Expo 2019
As a strategic partner of the Association of Association Executives (AAE) in all things digital, we have been supporting their annual UK Conference in Birmingham and their Association Executive Awards 2019.
Having worked on AAE’s website, event management and awards solution, we were delighted to see the result of our work come to life at the event. With this blog post, we’re looking back at 2 vibrant days that left delegates motivated to do more.
The state of ‘digital transformation’
With two interactive expert briefings, Pixl8’s CEO Alex Skinner discussed steps to assess an organisation’s digital maturity. A buzzword like ‘digital transformation’ often leaves organisations wondering about its meaning. At Pixl8, we spend much of our time looking at:
- Ease of use and capability of existing systems
- Integration of your systems with each other
- Availability and reporting on data
- Use of data to create personalised experiences
- Scalability of your current digital ecosystem
Creating an empathetic digital experience
Opening day 2 with a keynote on ‘Empathetic Digital Experiences’ was a great way to share our thoughts on the importance of understanding your data.
Looking at different kinds of research, there is a lot that can be done to enhance your member’s experience.
“Programmatic personalisation can be great, but don’t underestimate the importance of human interpretation"
Alex Skinner, Co-Founder and CEO of Pixl8
Exploring the value of data
Paul Overton, Managing Director of Pixl8 Group’s Trusted Cyber Solutions, shared some of his extensive knowledge on the real value of data. When you look at the potential risk associated with your data, it seems logical to treat it as an asset. Yet, this is an area in which many organisations fall behind.
“Your data is likely worth more than you think it is.”
Paul Overton, Managing Director at Trusted Cyber Solutions
Time to shine for the FSB Celebrating Small Business Awards (FSB Awards)
Moving on to the Association Executive Awards, we are delighted that the Federation of Small Businesses have won a special award for their use of event technology. Eventfolio and Preside CMS came to play at their annual FSB Awards, built by the Pixl8 team and implemented by the FSB Awards team.
You can read our case study on FSB Awards here.
"With Preside and eventfolio at our disposal, the marketing and communications team were able to set internal targets far higher than those of previous years, and exceed them”
Juliette Brown, Head of Partnerships and Events at FSB
Looking at 2020
With many highlights across these 2 days, we are looking forward to attending the Associations World Congress 2020 in Lisbon. If you are looking to meet our team earlier than that, sign up to our upcoming breakfast briefing‘Always-On Conversion’.
