A designer’s guide to creative

  • 30/08/2019
  • Insights

You don’t need to be a designer to understand visuals.

Creativity is a commonly used term that seems to change its meaning with the individual using it. Designers, of course, are creative. But does this mean they are the only ones that can assess a website’s visuals? Do visuals even need to be creative to be good?

There is much more to digital design than just the intuition of individuals. This is particularly true when it comes to the subjectivity of design approaches especially choice of imagery. Over the last month, we have explored these topics and have now pulled together the very core of our findings; into a practical guide to digital design, for non-designers.

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