The Fire Industry Association (FIA) is the largest UK trade association in fire protection with over 700 member companies. As well as providing the usual association services, the FIA provides training to the industry as a whole, with over 250 courses bringing in over £1.2M worth of revenue a year.
The rapid growth of the FIA’s training services resulted in the organisation outgrowing its existing site, which had been in place for five years. In order to better serve members and non-members alike, the FIA needed a site fully integrated with its Microsoft Dynamics customer relationship management (CRM) system in order to automate online processes and effectively store contact data in one place.
The Association wanted to empower members working in groups and committees to manage themselves and also wanted to make better use of its large library of publicly-accessible information, which had become lost on the existing site.