Leyton Sixth Form College is a lively, diverse, successful institution located in the London Borough of Waltham Forest. With around 2000 students, mostly aged between 16 – 19 years, Leyton College is extremely proud of its profile.
The college offers 33 ‘A’ level subjects and a wide selection of vocational courses including IT, child care, travel & tourism, media, performing arts and music. It has partnerships with a number of London based universities and the £40m campus redevelopment has now been completed.
As today’s college students choose to access education-related news, information and advice on their mobile phones, specialist digital communications agency Pixl8 is successfully meeting the needs of the ‘mobile app’, Twitter and Facebook generation.
When Leyton Sixth Form College in East London wanted to venture into new media and have their website redesigned and developed they approached Pixl8, an agency that is fast expanding its education-based client portfolio.
“Our old site wasn’t interactive and prevented the college from keeping up with its competitors,” says Sanoobar Patel, the College’s Marketing, Publicity & School Liaison Officer.
The challenge was to produce an interactive online platform for Leyton College students and staff, where all important news, notices and information is published in real time, making use of today’s most up-to-date mobile technology.
The main objective was to provide easy access to the site for students and to link into Facebook and Twitter, providing up-to-the-minute information on exams, apprenticeships, careers and college clubs and societies
Staff and students didn’t find the old website easily accessible and it needed technically minded people to operate it. It was crucial that the new site would be easy for staff to use and post information on and that it would help reduce workloads.