ISUOG is a charity and membership association with the mission of improving women’s health through the provision, advancement, and dissemination of the highest quality education, standards and research information around ultrasound in obstetrics and gynecology. Beginning in 1991 with the first issue of the UOG Journal and the first World Congress, ISUOG has now grown to over 13,000 members in 127 countries and is the leading international society of professionals in ultrasound in obstetrics and gynecology. It has a global community that needs to gain access to a broad range of educational resources for all training and professional levels.
ISUOG wanted to increase engagement and deliver personalised, high-quality information to each of its members and to provide a fully comprehensive and interactive experience.
The organisation required a mobile friendly site, that would encourage members to join and provide membership self-service - a seamless, single sign on experience. Enabling members to search for the relevant content was key but also to encourage them to upgrade their membership themselves. It also wanted the potential to add additional member benefits, that could be purchased, as and when required, so needed a website that was future proof for growth.