Representing 8,000 small and medium sized (SME) construction companies, the FMB has championed improvement in the construction industry for over 75 years.
In 2020 they needed to replace their disconnected digital systems in order to deliver smarter member services. In September 2021 their new website from Pixl8 won Best Use of Technology in the Memcom Awards.
The FMB wanted a powerful website that would shine a spotlight on their members and help them grow their businesses. Their goals included:
Pixl8 Group and Bluelight CRM had the technological solution to transform the FMB website, deliver new member-first solutions and make life easier for staff.
The FMB replaced five separate systems with Pixl8’s Preside platform - bringing together CMS, email marketing, payments, awards and events management intp a single interface.
Integration with Microsoft Dynamics is also helping to deliver rapid results.
For the first time the FMB has real and useful visibility of its CRM data. Data was previously siloed - due to a disconnected CRM, website and email provider. Now they can clearly see their members’ data - including builder’s trade, region, subscription and insurance status - in their website platform.
The marketing team now uses segmented data to send automated emails including reminders to members whose insurance is about to expire.
Visibility of members’ website actions means that the team can use insights to create more relevant and targeted content.
The website search tool which allows homeowners to find an approved local master builder has been completely rebuilt - along with the members’ area. Previously members couldn’t update their details online. They can now download their own invoices, reset passwords, add new trades and improve their Find a Builder profile by adding case studies. The membership team are seeing fewer ‘admin-related’ phone enquiries - freeing up time to develop services.
The FMB’s disputes process was streamlined and moved online - thanks to Pixl8’s intuitive formbuilder tool.
Previously customers had to download a pdf to see a flowchart of the disputes process. They then had to complete another pdf form and email or post it to the FMB. All disputes then had to be manually entered into the CRM.
The formbuilder widget delivers a clear and concise online step-through process for the consumer. Now, 99% of disputes come via the FMB website. This is saving valuable time that is being spent on developing services.
Management of the 2021 Master Builder awards has been made easy thanks to Pixl8’s integrated awards centre. Entrants are automatically entered into the correct region. The FMB sends automated reminders to people who haven’t completed their award entries.
With online payments on the road-map, life will only get easier for the FMB and their members.
Adam Clay from the Royal Microscopical Society discusses how they ran a 5 day online congress with 1200 delegates.
Well-considered design underpins an engaging digital experience for your audience. We combine thoughtful creative with an intuitive user experience giving you meaningful results.
Why choose Pixl8? You can draw on our experience of delivering a wide range of digital projects for over 200 membership organisations.
