What SOE wanted
SOE sought to not just meet but exceed member expectations. A responsive website that could capitalise on real-time updates between their CRM and their CMS in addition to an enhanced design were the primary aims of our work. SOE’s new digital ecosystem was designed to increase ease of use for staff as well as members.
Going beyond this, they could see opportunities with automated marketing and content personalisation. The first touchpoints are often the most important and they were identified as key areas to be improved during the project.
The newly launched SOE website consolidates multiple platforms into one. The needs of distinct special interest groups are being served whilst maintaining the overarching identity of SOE. Seamless integration of Preside CMS and Microsoft Dynamics allows for an enhanced user experience following an insight-led approach.
“The site has made processes easier for our teams to set up and maintain. For members the joining process is now seamless, which has made things simpler for them as well as vastly reducing the processing time for us. The new site also has a new online professional registration process. We have already benefitted from this with a large number of members applying for registration online."
Daniel Moir, Chief Operating Officer, Society of Operations Engineers
And then some
On top of a significant increase in online applications, SOE has improved internal efficiency with our thoughtful redesigns of key processes. Brand new functionality empowers members to self-service requirements that previously required communication with a member of staff; such as updating personal details, or downloading receipts.
This project has given SOE the digital wings they were looking for, facilitating immense digital transformation in an exceptionally short amount of time.
It only takes a glance at the old website to understand the true scale of change that has been achieved, in both look and feel, and usability. Developments of this magnitude require a great relationship and trust between organisation and chosen supplier.
In that sense, we are immensely proud of what we've achieved together, and look forward to future collaborative efforts between the Pixl8 and SOE teams.