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Advertising Standards Authority

The UK’s advertising industry ranks among the world’s top five largest advertising markets. And with that comes the ever increasing number of adverts we’re served on a daily basis. For the Advertising Standards Authority (ASA) – the independent regulator of advertising in the UK – their remit will only continue to grow.

The ASA are responsible for monitoring adverts across all channels, from print to TV and digital, to ensure content complies with industry rules. One of their main functions is to handle complaints from the public and industry too. While their sister organisation, the Committees of Advertising Practice (CAP), also provides guidance on and writes rules for the advertising industry.