There is now a lot more personalisation available to website visitors, whether a member or not. Users can get a tailored view of AIMA by regionally filtering content, making it easier and clearer to find relevant information and events.
“Not just that,” describes Kirk. “Members can set their personal preferences for communications, topics of interest and select what newsletters they want to receive. They can also see what events they’ve attended and what’s coming up.”
In addition, activating the login process for members is now fully automated. “As soon as they are added to CRM, they are sent login details for the website within five minutes. Similarly, when they are removed, they are updated in Preside immediately.”
Kirk goes on to say, “from an AIMA point of view, the website is now much more visual and clearly reflects the new branding with more graphics and videos and less text. Content is much easier to find, which is important to us as the investment industry is often seen as quite secretive. We wanted our site to counter this as it’s not just members who use it - policy makers, regulators and the general public also visit it.”
“We’ve also been able to consolidate all our other sites into one, making it feel a lot more like the corporate and seamless global website we were after. Prior to this, APAC and Canada ran separate sites.”
On working with Pixl8 overall, Kirk says, “We’ve continued to use Pixl8 to enhance our web presence for ten years and we proactively recommend them to other organisations. They understand how member organisations work.”