UX research and design
Deliver an exceptional digital experience by meeting the needs and expectations of your audience
Creating an exceptional user experience starts with understanding exactly what your target audience wants from your organisation.
Time spent at the onset can elevate a good project to an outstanding one. Our UX and design team will work closely with you to inform the scope of your future website build to ensure it delivers on what your audience requires.
Our approach combines data based insights including analytics, customer surveys and persona development. This allows us to uncover exactly what your core and prospective audience groups want from your service, and how they are engaging with your current website.
As part of the design process, our team work closely to translate research insights into simple, logical user journeys across your website. This includes everything from designing a simplified website navigation, to building a seamless self-service membership journey, or implementing a user-friendly content architecture.