CDP and CRM

Providing the best data solution for you and your customer

Understanding your customer base and anticipating their needs, relies on a strong data culture and dynamic systems. You can achieve these aims with our tailored Customer Relationship Management (CRM) or Custom Data Platform (CDP).

By choosing one of our systems, you will be able to capture data, segment customers, automate processes, personalise emails and deliver insightful reports. We achieve this by powerful data mapping, integration and agile developments.

At the outset, we like to understand our clients’ business needs and objectives, then work together to identify the most appropriate solution. We will consider your immeadiate requirements, while taking into account your medium to long-term goals. With our established CRM platform and our emerging CDP system to choose from,  we will guide you to identify the most suitable solution to deliver on your business plans.

Customer Relationship Management – the secure way to understand and respond to customers

CRM is now a recognised approach allowing organisations to gain a broad overview of customer behaviour, to anticipate future needs.

Our system can be tailored to provide you and your teams with the insights and confidence required to deliver sales, marketing campaigns, setup customer and marketing reporting and enable campaign automation.

The range of data sources include:

 

  • Contact details

  • Purchases

  • Online activity e.g. downloads, email preference update

  • Email engagement