Our story

How it all began

After graduation, we were both fired-up by the potential opportunities that the fast-paced digital revolution presented. With our complementary skill sets in information systems and design, it was fantastic to see how our digital start-up attracted challenging and inspiring projects right from the offset.

Some of our initial projects included work for General Motors, Polaroid, University of Gloucestershire, Arup and The British Psychological Society. This meant that we were exposed to the needs of membership organisations, right from the start.

An evolving specialism

During these early years, we observed how digital solutions could swiftly change business models – the potential to use digital to make a significant impact is something we continue to be excited by.

As we began to win more projects with a loyalty or membership focus, we honed our specialisms to really serve the needs of organisations in these sectors. We are and always have been open to new challenges; but these sectors are fascinating and complex from a business and systems perspective. This is our sweet spot.