The right strategy is how we ensure the best digital fit for your website or project. To ensure we get to the root of what is going deliver the best returns. Our process is tailored to support our client’s in-house skills and preferred ways of working:
Our Director-led workshops allow us to get a feel for your business, which ensures that we can make digital work harder for you and give suggestions on how best to develop your ideas within a personalised development roadmap.
We’ll also produce a clear view of who your audiences are and work with your staff and user representatives to work out their expectations. We’ll give them personas to develop and use this to see how a new digital experience will fulfil their needs whether those are content or functionally led.
We believe in goal setting right at the beginning - so that we can track progress and measure the delivery at every step of the way. The framework we use for this brings together your business goals, the goals of your customers, the digital landscape and our experience.
Design and development
Our mantra is to only use technology where it adds value - never ‘just because’. With a strong technical team who are experts in CRM integration and content management you can be sure that the technical backdrop is in place, but then we’ll wrap it up in a beautiful, simple design that will be subtly structured to lead your users through the many differing journeys.
Less time worrying about the technology and integration mean more time focusing on subtle micro interactions that make for a better user experience.
Creating a strategy for our clients is never a one time process, your business isn’t static so it stands to reason that the right answer will only be right for a time. We schedule regular roadmap reviews to ensure that your digital platform is still working hard against the right objectives. And once we think we’re done, we rinse and repeat.Interested in hearing more? Get in touch to start a conversation.