New Website for FIA is on Fire!

Pixl8 have been working with the FIA (The Fire Industry Association) for over three years now, and have recently been commissioned to redesign their website and improve overall back end functionality.

The FIA is a not-for-profit trade association with the aim of promoting the professional status of the UK fire safety industry.  This is achieved by supporting their existing member base of over 400 through lobbying, providing technical advice via various communications methods and events.

An initial key point of the brief included expanding the site width, increasing overall real estate for additional content to be displayed.  Redesign of site menus by pixl8 and reorganization of content by FIA has made it easier for content to be found by users, which in turn has improved site stickiness thus overall SEO efforts.  Back end improvements to the events booking management system has also made administration easier for FIA staff, therefore providing members with a more timely and improved level of service.

A quote from Becky Reid, FIA Marketing Manager, explains things further:

“There is a lot of information on the site, much of which is regularly updated, but navigation was sometimes difficult. One of the main focuses was therefore to make the information easier to find. We have addressed this with a homepage which now provides easy access to specific areas such as training, membership, event and technical information.”

To read more about FIA’s recent improvements to its website and integrated e-comms, please visit the FIA website to read the Media Release here