Pixl8 know how important it is for our clients to create real value for their audiences; rewarding members and creating an engaging online community.
For the likes of Membership organisations and Higher Education services there is palpable need to create appealing and worthwhile online communities to ensure user loyalty, engagement and enthusiasm. We feel that online communities are vital for acquisition, retention and customer service of members and users. However, how do we get people interested and engaged online?
Pixl8 has devised 8 tips for building awareness and engagement in your online community
1. Stellar Content
As the cliché goes ‘Content is King’, providing content which users want to see is vital to the health and growth of your online community. People are busy and will ignore content that is not valuable to them, valuable and targeted content will add to the user experience; providing knowledge, enjoyment or practical skills.
Remember, new content will not only boost loyalty among users by demonstrating your website is up-to-date, it will also help SEO. By providing a steady stream of engaging ‘stellar’ content you are able to continually nurture visitors with practical information and cutting-edge advice.
Click here for more information about generating the right content.
We know the importance of having a great digital presence and keeping up with the changing times. For many members, online communication is the easiest way for them to keep in touch with you.
As an alternative to the established method for managing the membership or customer base it is now possible to use a custom CMS to easily govern communication in your online community. By positioning yourself in this way you are effortlessly able to raise awareness. Now all events, announcements, support documentation, training opportunities and promotional materials have a lot more visibility and are easily accessible.
3. VIP Treatment
Entice users into your online community by making information elite. Members who join an online private community want to feel they are getting information that is not available to just anyone. Providing special access to valuable information, discussions and events that your customers or members cannot get anywhere else, makes a superb incentive to join and return often to your online community.
The element of exclusivity can also be monetised as a way to boost sales; from an e-commerce point of view, you can use member exclusive events and shops as a tool to significantly increase ROI. Think of exclusive content as a carrot and stick approach without the stick.
5. Gamify Users
The concept of gamification is being used more and more online. It is a great way to reward your users and keep them coming back! Virtual status and competition will make the community an addictive part of users’ everyday lives. For example, within Membership Organisations the emerging trend could be used in conjunction with CPD points to promote a feeling of goodwill among your members as you bestow rewards on them, which allow them to gain the respect of their peers and showcase their knowledge.
6. Personal Contact and Rewards
Make your users feel special with personal contact. One easy way to do this is if your website is integrated with your membership database/CRM. It is possible to track engagement from the point of login and reward member’s with points. You can also spot members who have a low score to find those who are less engaged with your organisation and automatically target them with personal and bespoke contact to encourage use.
In addition to personal contact it is important to reward users. By attending events or gaining qualifications your members are able to see their own growth increase within your community. You can make their efforts tied to discounts, admittance into special groups and more. These kind of benefits drive action and improve member retention and loyalty as your community now offers your members something that others do not.
8. Keep it simple and easy to use
It is also essential to keep your website clean, simple and easy to use. Here at Pixl8 we know there is nothing more off putting than a cluttered and unintuitive website. If you want your online community to thrive, keep things simple. Don’t overload users with too much content and make sure the user experience is simple and clear.
If you want any more information on how to make your online community more accessible and rewarding for your users please do drop us a line and we will be happy to help.